Dr Adam Karg, PhD, has been engaged in a wide range of research, consulting and advisory roles with over 75 sport organisations including national and regional sport organisations, government, agencies, sport technology start-ups and professional leagues and teams in Australia, New Zealand, Europe and Asia. His main research areas are concerned with sport consumer behaviour, sport fan engagement and experiences and their role in the development of fan-organisation relationships.  Additionally, he undertakes research in organisation design, sponsorship and branding, analytics and innovation applied to sport.

Adam has published research articles in leading ranked peer-reviewed sport management and marketing journals and is a co-author of leading regional textbooks on Sport Marketing and Sport Organisations and forthcoming books on International Sport Business and Sport Innovation. He has been a visiting scholar at overseas universities, presented at academic and industry conferences and had led workshops for national and overseas audiences on a range of areas spanning sport management, marketing, innovation and analytics.