Prof. DONGFENG LIU

SPORTS MANAGEMENT
& MARKETING

“One of the Top One Hundred Academic Leading Scholars in Sports Studies”

- China's Sports Ministry

Shanghai University of Sport Professor
& Co-Dean, School of International Education

PROF. DONGFENG LIU is the Co-Dean for the School of International Education at the Shanghai University of Sport. He is also an international Professor with INSEEC Business School, and guest Professor with Bayreuth University, University College Dublin, Loughborough University, Stockholm School of Economics, International Monaco University, and German Sport University Cologne.

Prof. Liu’s main research interests include the social and economic impact of sport events, sports marketing, and China’s sport policy. He is a member of the China Sports Strategy Society, a think tank of China’s Sports Ministry.

Prof. Liu serves as Associate Editor for the Journal of Global Sport Management and is also on the Editorial Boards of the International Journal of Sports Marketing and Sponsorship. He has over 60 publications including books, refereed journal articles and conference papers. In 2015, he won the 7th National Outstanding Research Achievement Prize Awarded by China’s Education Ministry. And in 2016, he has been recognized as one of the One Hundred Academic Leading Scholars in Sports Studies by China’s Sport Ministry. Professor Liu has been invited presented in Asia, Europe, and South America.

Professional Accreditation & Associations:

International Association of Sports Economists
– Vice-President.

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